ARTICLE

DIGITAL PROPAGANDA IN SOUTH ASIA AN ANALYTICAL PERSPECTIVE

10 Pages : 92-100

http://dx.doi.org/10.31703/girr.2023(VI-II).10      10.31703/girr.2023(VI-II).10      Published : Jun 2023

Digital Propaganda in South Asia: An Analytical Perspective

    This article examines the existing response strategies of Pakistan to Indian digital propaganda on the Kashmir Issue. By analyzing key propaganda strategies on X (formerly Twitter), state-sponsored X accounts, media reports, and academic scholarship, the researcher has identified a number of deficiencies in the prevalent approach and offers policy recommendations for better practices. Overall, this article recommends that Pakistan should articulate a response strategy that has clear objectives, is powered by algorithms and computational techniques, should include news actors, and utilize the void created by India's state-backed digital propaganda machinery.

    Information Warfare, Digital Propaganda, India, Pakistan, Computational, Strategies, Conflicts, State-sponsored campaign, Algorithms
    (1) Abdul Wadood Yousafzai
    PhD Scholar, Department of Media Studies, Bahria University Islamabad, Pakistan.
    (2) Shabir Hussian
    Professor, Department of Media Studies, Bahria University Islamabad, Pakistan.

Cite this article

    CHICAGO : Yousafzai, Abdul Wadood, and Shabir Hussian. 2023. "Digital Propaganda in South Asia: An Analytical Perspective." Global International Relations Review, VI (II): 92-100 doi: 10.31703/girr.2023(VI-II).10
    HARVARD : YOUSAFZAI, A. W. & HUSSIAN, S. 2023. Digital Propaganda in South Asia: An Analytical Perspective. Global International Relations Review, VI, 92-100.
    MHRA : Yousafzai, Abdul Wadood, and Shabir Hussian. 2023. "Digital Propaganda in South Asia: An Analytical Perspective." Global International Relations Review, VI: 92-100
    MLA : Yousafzai, Abdul Wadood, and Shabir Hussian. "Digital Propaganda in South Asia: An Analytical Perspective." Global International Relations Review, VI.II (2023): 92-100 Print.
    OXFORD : Yousafzai, Abdul Wadood and Hussian, Shabir (2023), "Digital Propaganda in South Asia: An Analytical Perspective", Global International Relations Review, VI (II), 92-100
    TURABIAN : Yousafzai, Abdul Wadood, and Shabir Hussian. "Digital Propaganda in South Asia: An Analytical Perspective." Global International Relations Review VI, no. II (2023): 92-100. https://doi.org/10.31703/girr.2023(VI-II).10